BE FANATICAL ABOUT RESPONSE TIMES.

Respond to questions and concerns quickly with either a complete, accurate answer or a clear plan to deliver one. “I don’t know yet, but I will find out” is often better than no response. This includes in person, on the phone, or digitally. Become known for answering the phone and returning calls quickly.

GO FIRST.

The best way to influence others is through your own example. Model the standard before expecting it from anyone else. Start the tough conversation. Be the first to back a strong idea, try a new process, or own a mistake publicly.

THINK LIKE THE CUSTOMER.

Figure out what the customer is trying to accomplish and what matters most to them. Ask clarifying questions, then translate their needs into clear, accurate next steps that solve the right problem. Know the product and systems well enough to guide the customer to the right solution.

WORK THE PROCESS.

Use and improve processes to eliminate waste, reduce confusion, and deliver consistent results. Don’t work around broken processes—fix them. Document and communicate all changes. Make it easy for the next person to succeed. 

LISTEN TO UNDERSTAND.

Give others your undivided attention. Demonstrate your understanding by paraphrasing what you heard and confirm. Listen for what isn’t being said. Ask about the “why” behind the message. 

THINK TEAM FIRST.

Put the team’s result ahead of ego, credit, or role boundaries. Do what best serves the group and the outcome, not just your part. Step in, help out, and support each other when it’s needed so the whole team succeeds. 

HONOR COMMITMENTS.

Do what you say you’re going to do, when you say you’re going to do it. This includes being on time. If a commitment is at risk, then notify others early and replace it with a new commitment. Reliability builds trust.